This is a part of series ads, which aims to rebrand Deshabhimani. The red to pink strip is trying to say that they are toning down the ideological fervor for the requirements of the present age. But the ads speaks that the newspaper continues to uphold the tradition and heritage, which shaped its character, though changing positively as per the need of the times. The people in the visuals reflect the character of the newspaper as it conveyed in the copy