Saturday, October 3, 2009


This is an ad for Maruti true value, which sells and buys used cars. The brief was to make an ad that prompts the seller to avoid road side brokers so that one will be saved from future hassles. There is a possibility that the car may land up in unlawful hands. ‘Objects in Mirror are closer than they appear’ warning with police jeep in it lends a powerful dimension to the whole message.

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