This is a teaser ad for a Deshabhimani online edition inauguration

This is a teaser ad for a Deshabhimani online edition inauguration. Copy is changed for the visual

This is a teaser ad for Deshabhimani online edition inauguration. Copy is changed for the visual

The brief was to highlight the sheer strength of the pipe, which withstands tough conditions.

The brief was to give importance to quality and purity of water available through Shakthiman pipe

The brief was to highlight the sheer strength of the pipe

The brief was to develop an inaugural ad (new branch inauguration in a rural area) for EDCB( Ernakulam District co-operative Bank)

The brief was to make an impression regarding the capacity of Eicher trucks as far as load carrying capacity is concerned.

A friendly retail ad for Maruti for promoting sales.

The brief was to bring into limelight the spirit of co-operative movement that is evident in the functioning of EDCB (Ernakulam district co-op bank)( hoarding design)

The brief was to bring attention to the trustworthiness and co-operative spirit of EDCB (Ernakulam district co-op bank) ( hoarding design)

The brief was to bring into focus the long standing relationships fostered by EDCB ( Ernakulam district co-op bank)( hoarding design)

The brief was bring into limelight the people friendly approach and benefits of EDCB (Ernakulam district co-op bank)( hoarding design)

The brief was bring into limelight the people friendly approach and benefits of EDCB (Ernakulam district co-op bank)( hoarding design)

The brief was bring into limelight the growth and success of EDCB (Ernakulam district co-op bank)( hoarding design)

The brief was to project Ritz diesel as the demand was low for diesel. It was specifically said that the advantage of diesel engine has to be communicated. So the caption

The brief was to make a cover page for a high education planner. It was expected to send across the message directly. The ladder in the visual and the word “ way or steps in Malayalam” complement each other.

This is a part of series ads, which aims to rebrand Deshabhimani. The red to pink strip is trying to say that they are toning down the ideological fervor for the requirements of the present age. But the ads speaks that the newspaper continues to uphold the tradition and heritage, which shaped its character, though changing positively as per the need of the times. The people in the visuals reflect the character of the newspaper as it conveyed in the copy

The brief was to develop an ad which says that the newspaper is in tune with new generation, still maintaining the high ideals.

The brief was to make an ad which says the newspaper is presenting woman in decent, elegant and respectful light.

The brief was to send down the message that success is not always as it made out to be. Success needs not be flashy and colorful. It can be subtle and soulful too.

The brief was to reinforce the image of the newspaper which is known for speaking its mind. The social concern of the newspaper and the willingness to articulate it in all power were also represented

The brief was to strengthen the image of Deshabhimani which is remaining as a beacon of inspiration and commitment.

Here the brief was to project newspaper as one who has seen all struggles and travails, still remaining cool and unruffled.

The brief was to point out refreshing experience of tea made of tender tea leaves

The brief was to make a cover page for a high education planner. It is expected to send across the message directly.

This is an ad for Maruti true value, which sells and buys used cars. The brief was to make an ad that prompts the seller to avoid road side brokers so that one will be saved from future hassles. There is a possibility that the car may land up in unlawful hands. ‘Objects in Mirror are closer than they appear’ warning with police jeep in it lends a powerful dimension to the whole message.

The brief was to do a straight ad which will convey the message directly

The brief was to do a retail ad which highlights the benefits